My First Million

A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

128 snips
Apr 4, 2023
Guest
Mehtab Bhogal
Mehtab Bhogal, an expert in flipping direct-to-consumer brands, shares his journey from a young entrepreneur to a multimillionaire. He discusses key strategies for revitalizing underperforming brands and the importance of product quality and innovative marketing. The conversation touches on the role of strategic partnerships, including Oprah's investment in Weight Watchers, and shares humorous anecdotes from the entrepreneurial world. Mehtab also emphasizes the emotional challenges of restructuring distressed companies, adding depth to the discussion.
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ANECDOTE

Mehtab's Contributions

  • Mehtab Bhogal helped Shaan Puri with his DTC brand, offering business hacks and suggesting podcast topics.
  • He found interesting stories and consistently sent Shaan Puri valuable insights.
ANECDOTE

Guitar Porn to Guitar Runs

  • Mehtab Bhogal's entrepreneurial journey began with a Facebook page called Guitar Porn, capitalizing on organic reach.
  • He transitioned into guitar runs, partnering with brands and retailers.
ANECDOTE

Adult Novelty Investment

  • Mehtab Bhogal invested in an adult health and wellness retailer in 2018, focusing on improving their low margins.
  • The company transitioned from dropshipping to managing their own inventory, leading to growth and attracting VC investment.
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