Creator Science #255: What’s going on with Substack?
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May 13, 2025 The discussion highlights the growing trend of creators joining Substack, focusing on its strengths in long-form content and community engagement. The shift to sustainable recurring revenue through newsletters is emphasized, along with the importance of user-friendly tools. They explore the fusion of online and offline communities, including plans for an in-person meetup to strengthen ties. Finally, the conversation tackles the opportunities and challenges within Substack, including onboarding hurdles and email marketing limitations.
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Substack's Unique Long-Short Format
- Substack uniquely combines long form writing with a built-in short form notes feature, enabling seamless audience engagement.
- This marriage of formats supports both detailed essays and quick updates in one platform, optimizing reader interaction.
Dan Coe's Substack Strategy
- Dan Coe cross-posts his existing long form writing on Substack and uses the notes feature.
- This leverages his talent in both short and long form writing efficiently on one platform.
Justin Welsh's Substack Approach
- Justin Welsh created a new newsletter on Substack called Unsubscribe with paid memberships and restricted comments.
- He incorporated in-person meetups as a membership perk to blend online and offline community experiences.