Creator Science
#255: What’s going on with Substack?
May 13, 2025
The discussion highlights the growing trend of creators joining Substack, focusing on its strengths in long-form content and community engagement. The shift to sustainable recurring revenue through newsletters is emphasized, along with the importance of user-friendly tools. They explore the fusion of online and offline communities, including plans for an in-person meetup to strengthen ties. Finally, the conversation tackles the opportunities and challenges within Substack, including onboarding hurdles and email marketing limitations.
35:33
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Quick takeaways
- Substack serves as a valuable platform for creators by facilitating long-form writing and offering paid subscription options to engage thoughtful readers.
- The community aspect of The Lab membership is crucial for creators, enabling mutual support that accelerates both personal and professional growth for its members.
Deep dives
The Importance of Community in Growth
Surrounding oneself with motivated individuals accelerates personal and professional growth. The Lab membership community serves as a group of creators who are dedicated to enhancing their reach and increasing their earnings. Members of standard and VIP tiers earn an average of nearly $37,000 monthly, while those not yet at that level can access educational resources through a basic tier. This community aspect is highlighted as a critical element where members actively support each other, fostering camaraderie and momentum in their respective endeavors.
