Matt Sunshine is the Managing Partner of The Center for Sales Strategy, a sales performance consulting company helping B2B organizations attract, retain, and develop the highest performing salespeople. Matt developed and launched the company’s inbound marketing division, LeadG2, which helps businesses establish thought leadership and lower lead costs. He’s also a writer, speaker, and moderator who offers lead generation, inbound marketing, and sales processes expertise.

What goes into private equity transactions? How can you prepare for the transaction process and ensure future growth?

Managing Partner of The Center for Sales Strategy, Matt Sunshine, talks about the most memorable and surprising aspects of his company’s recent transaction. With host Todd Taskey, he describes his vision for growth in detail, how he found the right private equity partner, and his advice for those considering a transaction.