[SaaS Series] Bootstrapping SaaS Success: The ClicData Journey With Telmo Silva

Telmo Silva is the Founder and CEO of ClicData, a cloud-based SaaS business intelligence platform that helps companies connect, visualize, and share their data. Bringing over 25 years of technology and business process improvement experience, he has held leadership roles such as General Manager and Executive VP at Skura Europe, as well as CRM Architect at Boehringer Ingelheim. Under his ownership, ClicData has expanded to serve users across 40 countries, managing thousands of daily dashboards and datasets. Telmo holds a bachelor’s degree in applied science in engineering from the University of Toronto.

In this episode…

Many businesses struggle to unify scattered data from multiple sources into a single, reliable system for analysis. Traditional business intelligence tools are often expensive, complex, and slow to deliver meaningful results, leaving small and medium-sized companies, in particular, at a disadvantage. How can organizations of all sizes access the same level of powerful, actionable insights that larger enterprises enjoy without breaking the bank?

Telmo Silva, a technology and business intelligence expert, shares how he approached this challenge by creating an easy-to-use, scalable platform designed to democratize data access. He discusses starting with a niche market, leveraging a freemium model to attract early users, and then evolving features based on customer needs. Telmo emphasizes strategies such as prioritizing simple, effective dashboards, tailoring pricing to customer data usage, and encouraging creative applications across industries to maximize value while controlling costs.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Telmo Silva, CEO of ClicData, about building an accessible and versatile business intelligence platform. Telmo discusses scaling from a niche focus to a global user base, creative and unexpected use cases for the technology, and lessons learned from transitioning away from freemium. He also delves into inbound growth strategies, pricing models, and navigating a successful acquisition.