Disintegrator [Superlecture]: Nobody Listens to Music Anymore (Marek)
Dec 30, 2024
The lecture dives into the dramatic shifts in music consumption driven by technology, revealing how streaming alters personal connections to music. It highlights music as a form of cosplay, where identity is often dictated by algorithms. The creator discusses the complexities of digital production, emphasizing concerns about copyright and artist recognition. A thought-provoking look at the commodification of art urges artists to innovate in a changing landscape, spotlighting the need for adaptive strategies to thrive amid digital transformation.
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Streaming Makes Music a Cost
- Music is no longer sold as individual pieces but accessed via streaming, making music itself a cost for platforms and musicians.
- Streaming platforms prioritize subscriptions and data collection over music consumption as a direct product.
Music as Metadata and AI's Role
- Music is treated more as metadata and relational data than as raw audio by platforms and AI tools.
- Generative music tech focuses on licensing problems, aiming for license-free, background music rather than creative uniqueness.
TikTok Core Music Tactics
- TikTok Core musicians produce short, catchy music primarily for social media impact rather than traditional musicianship.
- A musician even streams muted tracks alongside vinyl to credit streaming numbers, illustrating the streaming economy's quirks.