84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Gamesforum London to ask games professionals how they combat problematic creatives. Ad monetisation and growth experts from Kwalee, Product Madness, Moloco, GameBiz Consulting and Playtika share the steps to taking back control of your game's ad quality and where they see the most growth for games in 2025.

CHAPTER TIMESTAMPS

00:00 - Intro

01:35 - AppHarbr Survey

03:41 - Relevance, timing, and quality

07:09 - Božo Janković - GameBiz Consulting

13:57 - John Wright - Kwalee

22:19 - Bruno Balistrieri - Kwalee

24:56 - Piyush Mishra - Product Madness

31:38 - Or Zilberman - Playtika

34:38 - Michael Fortune - Moloco

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The 84% Problem: What Bad Ads Are Costing Game Publishers