DTC Podcast Ep 29: Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley
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This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.
Some of the ear-nuggets you’ll find in this interview include:
📦How to maximize the lifetime value of a customer at each step of the funnel
📦 How to build a team that will crush your competitors
📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth)
📦 What Tom considers to be the most important entrepreneurial skill
📦The “Simple Exponential Math” to increase your bottom line by 50%
Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.”
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