How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.

Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.  

Hit PLAY to hear: 

• The importance of brand and quality 
• Adapting to market changes 
• How Chilly’s leverages outsourcing 
• Why you need to always put customers front and center 
• Effective use of marketing and merchandising 

 

Key timestamps to dive straight in: 

[05:43] Fashion experience led to challenges in Chilly’s. 

[07:17] Diversification from water bottles to various products. 

[10:01] Making it easier for European customers to purchase a Chilly’s bottle. 

[14:53] The Chilly’s team and what gets outsourced. 

[17:44] Chili's ensures quality, builds trust and community. 

[19:06] Listen to Bryony’s Top Tips! 

Full episode notes here: https://ecmp.info/501

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