This Week in Startups

Best of This Week in Startups: Week of September 14th, 2020

Sep 18, 2020
This discussion highlights the unique challenges female entrepreneurs face in fundraising, especially during pregnancy. Personal stories reveal how motherhood can enhance empathy in product creation, particularly in wellness. The talk also spotlights the boom in prenatal vitamins, driven by evolving family priorities. On the tech side, 5G's potential to revolutionize vehicle safety is explored, along with a nostalgic look at emulating classic video games, preserving gaming history for new generations.
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ANECDOTE

Fundraising While Pregnant

  • Kat Schneider raised money for her vitamin company, Ritual, while pregnant multiple times.
  • She faced discouragement from some VCs but used it as motivation.
INSIGHT

Customer Understanding

  • Understanding your customer is crucial for product innovation.
  • Kat Schneider's experience as a mother informs Ritual's product development, particularly its popular prenatal vitamin.
INSIGHT

5G Radar

  • 5G technology has potential beyond data transport, including radar applications for collision avoidance.
  • This could revolutionize car safety features.
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