Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING
In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.
Main Discussion Points:
- Why high open rates but low click through rates happen in email campaigns
- Study showing inserting a letter format email between template emails lifts engagement
- Doing a format departure from your template for 1 out of every 3 emails
- Jay's high school job putting sensors on clothing at The Limited to try and meet girls
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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