Bill Hentschell - Rebuilding a Key Partnership

In this episode of Partnerships Unraveled, we sit down with Bill Hentschell, Global Director of Partnerships at Fortinet, to explore how he successfully rebuilt and revitalized a strategic partnership with World Wide Technology (WWT) one of Fortinet’s largest and most influential channel partners. Drawing on a 25+ year journey that includes pivotal roles at Cisco and a formative start at WWT, Bill shares a unique vantage point on what makes high-performing partnerships sustainable and scalable over time.

Channel professionals will gain practical insights into building long-term partner alignment, establishing a partner-first mindset within a vendor organization, and executing strategic partner enablement all grounded in Bill’s proven leadership framework. He unpacks how listening, cultural fit, and empowering high-functioning teams are essential to nurturing resilient, ROI-driven alliances. If you’re leading channel growth or looking to transform a key partner relationship, this episode delivers strategic guidance and real-world takeaways that resonate.

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