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In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.

Tune in to hear:

Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.
He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.
Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.
He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.

This episode was originally inspired by this LinkedIn post by Tony.

Blog posts written by Tony mentioned in this episode:
Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the Table

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Aflevering 98 - Machteloze situatie