Think Fast Talk Smart: Communication Techniques 202. Own Your Brand: How to Communicate with Presence and Impact
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May 13, 2025 
Lorraine Lee, a teacher, content creator, and author of 'Unforgettable Presence,' dives into the art of personal branding and communication. She emphasizes that you can shape your reputation rather than leave it to others. Using her EPIC framework, she discusses the importance of Experiences, Personality, Identity, and Community in building an impactful presence. Lorraine shares strategies for engaging virtual communication, effective introductions, and leveraging introverted strengths, making it clear that mastering your brand can significantly boost your career.
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Use Hand Gestures on Video
- Frame yourself well on video to simulate an in-person conversation and use natural hand gestures.
- Using hands on camera makes you appear warmer, more personable, and energetic, strengthening your message.
Harness Nerves for Speaking
- Nerves are natural and can be harnessed to increase focus and attentiveness.
- Anyone can become a solid public speaker with enough practice and repetition.
Seek Mentors and Sponsors
- Find mentors for coaching and sponsors for advocacy to advance your career.
- Mentors guide you with questions and experience; sponsors open doors and advocate when you're absent.