Lorraine Lee, a teacher, content creator, and author of 'Unforgettable Presence,' dives into the art of personal branding and communication. She emphasizes that you can shape your reputation rather than leave it to others. Using her EPIC framework, she discusses the importance of Experiences, Personality, Identity, and Community in building an impactful presence. Lorraine shares strategies for engaging virtual communication, effective introductions, and leveraging introverted strengths, making it clear that mastering your brand can significantly boost your career.
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volunteer_activism ADVICE
Use Hand Gestures on Video
Frame yourself well on video to simulate an in-person conversation and use natural hand gestures.
Using hands on camera makes you appear warmer, more personable, and energetic, strengthening your message.
volunteer_activism ADVICE
Harness Nerves for Speaking
Nerves are natural and can be harnessed to increase focus and attentiveness.
Anyone can become a solid public speaker with enough practice and repetition.
volunteer_activism ADVICE
Seek Mentors and Sponsors
Find mentors for coaching and sponsors for advocacy to advance your career.
Mentors guide you with questions and experience; sponsors open doors and advocate when you're absent.
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The power of creating the reputation you want to have.
Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”
A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.
In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.
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