Rich Razgaitis, co-founder of FloWater, discusses the mission to end single-use plastic water bottles and the importance of focusing on purpose over passion. He highlights the challenges of tap water trustworthiness, water filtration systems, plastic contamination, and the merger of FloWater and BlueWater in 2022. Also talks about combating big beverage companies and advocating for healthier choices.
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Quick takeaways
Focus on purpose over passion to drive business success.
Address environmental issues at the source for impactful change.
Deep dives
The issue with tap water in the United States
Tap water in the United States poses significant concerns due to various contaminants. Consumer sentiment reveals that about 75% of Americans distrust or dislike the taste of tap water. Glyphosate, heavy metals like lead, and other man-made chemicals are found in tap water, surpassing safety guidelines. This necessitates individuals to take responsibility for ensuring the safety of their drinking water.
The importance of utilizing effective water filtration systems
Water filtration systems play a crucial role in purifying water for consumption. While some basic filters offer minimal improvement, more advanced systems like reverse osmosis (RO) are highly effective. RO systems can remove up to 99.99% of contaminants, ensuring a higher water quality rating. However, it is essential to combine RO systems with remineralization processes to maintain the necessary mineral content in the water.
Transitioning from recycling to un-cycling to combat plastic pollution
Despite long-standing efforts to promote recycling, its effectiveness remains limited. Only about 20-25% of Americans actively recycle, and much of the material doesn't complete the recycling process. The concept of un-cycling, preventing the creation of contaminants like single-use plastic bottles, emerges as a more sustainable solution. By embracing un-cycling and advocating for minimal plastic usage, individuals can contribute to reducing environmental pollution and waste generation.
Rich Raz Razgaitis co-founded FloWater in 2013 with a singular mission to put an end to single-use plastic water bottles. He started his career in Fortune 500 companies, including Johnson and Johnson and Eli Lilly. Since 2002, he has been the CEO or president of several venture-capital-backed startups and privately held turnaround and growth.
Top 3 Value Bombs
1. Focusing on your purpose, not just your passion.
2. The key is to address the problem at its source by reducing plastic contamination in the environment and your bodies.
3. Small actions matter in both your business and personal lives. Success or failure often results from a series of decisions, not just one big move.
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