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Former fashion model and sociologist Ashley Mears discusses her immersive ethnographic research on nightclubs, exploring topics such as extravagant spending on champagne, the allure of glamorous settings, power dynamics, and the limited power women have compared to men. They also touch on economically asymmetrical relationships and the types of drinks served at nightclubs. The chapter concludes with a discussion on socially distanced modeling casting and the irony of face masks.
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- Nightclubs serve as spaces for displaying and reinforcing social status through extravagant consumption of champagne.
- The presence of young women who meet fashion industry beauty standards enhances the prestige and status of VIP club environments.
Deep dives
The Sociologist's Study of the VIP Clubbing World
The podcast episode features an interview with sociologist Ashley Mears, who conducted immersive ethnographic research on the VIP clubbing world. Mears became a party girl for six months, following prominent club promoters in cities like New York and Miami. She explored the sociological and psychological reasons behind people's enjoyment of nightclubs, including why men spend large amounts on bottles of champagne in VIP clubs, the significance of loud music, the specific look of girls at VIP tables, and the anthropological underpinnings of the nightclub culture. It is a fascinating episode that delves into the social dynamics and cultural economics of the clubbing scene.
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