Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter 112: Paradigm Shifts, Emotional Intelligence, and Unlearning
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Mar 25, 2025 
Alejandra Pereyra, a business coach from Buenos Aires, helps women transition from employees to confident entrepreneurs. In this conversation, she explores emotional intelligence as a vital tool for self-acceptance, discussing the shift from people-pleasing to valuing oneself. They delve into imposter syndrome, normalizing it as part of growth, and emphasize the need for joyful 'puppy energy' in entrepreneurship. Alejandra advocates for nurturing behaviors and celebrating small wins, inviting listeners to embrace their journey with bravery and playfulness.
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Healing From People-Pleasing
- Alejandra Pereyra shares her story of recovering from people-pleasing due to an abandonment wound.
- She embraces her "cozy girl era" where she allows herself to be nurtured and replenishes emotionally by being unapologetically herself.
Meaning of Cozy Era
- The "cozy girl era" means nurturing yourself with warmth and a sense of home after emotional healing.
- It involves slow mornings, wearing comfy clothes, and doing things that genuinely replenish you.
Self-Care Enables Sustainable Leadership
- Entrepreneurs must be kind to themselves to sustainably lead their business and teams.
- Build intentionally; slow and steady growth enables long-term success better than rushing or overwork.