Episode 100: InLinks, entities and internal linking with Dixon Jones

In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss:

- Google's approach to NLP and entity identification

- The role of entity-based SEO vs keyword-based SEO

- Creating content briefs based on entities and competitor mapping

- Automated internal linking at scale with Javascript

- How the InLinks platform works

You can get the full transcription and links to resources at https://search.withcandour.co.uk