Business Daily Wine in decline?
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Apr 28, 2025 In Chile, grape harvesting is in full swing, but the wine industry faces a challenge in engaging younger drinkers. With global wine production declining, innovative strategies are key. From non-alcoholic sparkling wines to self-service selections, wine producers are adapting to new trends. The impact of climate change on viticulture is significant, prompting shifts towards lighter wines and biodynamic practices. A unique customization system even allows drinkers to create their own blends, appealing to a tech-savvy audience eager for personalization.
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Zero Alcohol Sparkling Wine Launch
- Dennis Isaac showcases a new zero-alcohol sparkling wine targeting moderation trends.
- It's designed for those who want the experience without alcohol, fitting modern social habits.
Biodynamic Vineyard Ecosystem
- Biodynamic vineyard practices promote a connected living ecosystem for better soil health.
- This enhances terroir expression by supporting life elements like birds, insects, and plants in the vineyard.
Generational Shift to Light Wines
- Wine consumers are shifting to lighter white wines and less heavy reds globally.
- Younger generations prefer juicier, terroir-driven wines, rejecting their parents' traditional heavy styles.