Adapting to Market Trends in the Chilean Wine Industry

We're in Chile, where it’s grape harvesting time and vineyard workers are busy cleaning their barrels to make way for new batches.

The South American country has more than a thousand different varieties of grapes, but it’s proving hard to reach a new generation of wine drinkers.

It’s not just young people drinking less. Around the world wine production is in decline. This is often due climate change causing extreme droughts which affects harvests.

How do wine-producing countries like Chile respond - and keep the industry thriving?

Presented and produced by Jane Chambers

(Image: Friends having fun and relaxing together drinking red wine during a rooftop party in New York East Village. New York is one of the key markets for new-style Chilean wine. Credit: Getty Images)