The podcast explores the host's mission to create independent thinkers and writers. They discuss the decision to move to the US Virgin Islands for tax breaks and the challenges of dealing with inefficient infrastructure. The speaker shares their experience finding an office in Red Hook and the lessons learned from a misguided advertising attempt. They emphasize the importance of building relationships and adding value before promoting a message.
14:02
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Quick takeaways
Understanding the culture and environment before taking action is vital when making a move to a new location.
Building relationships and earning trust through networking is crucial for opening up opportunities in a specific field.
Deep dives
Understanding the Lay of the Land
The speaker shares an experience of moving to the US Virgin Islands to escape high taxes. However, the infrastructure in the new location was subpar, with slow internet and other challenges. In an attempt to find an office, the speaker distributed flyers around a building, which ended up causing a negative reaction from the property manager. This taught the speaker the importance of understanding the culture and lay of the land before making a move or taking action.
Congregation farming and adding value
The speaker introduces the concept of 'congregation farming,' finding a target audience and adding value to establish relationships before promoting any offerings. Drawing from personal experience, the speaker emphasizes the need to understand a congregation's culture and behavior before pushing one's message onto them. This principle is highlighted as crucial for individuals pursuing independent writing, creating, and thinking careers, in order to build a niche and earn a reputation.
Building relationships and earning opportunities
The speaker shares an example of how they were able to secure an office space through building relationships and earning trust. By frequenting a restaurant and forming connections with the owner and bartender, the speaker was offered an office space from the owner's business partner. This experience underscores the importance of networking and fostering genuine relationships to open up opportunities in a given field.