Special Sauce with Ed Levine
Burlap and Barrel: Socially Conscious Spices
Jan 26, 2024
Founders of Burlap & Barrel, Ethan Frisch and Ori Zohar, discuss transforming the spice industry with fair pay and transparency. They share their culinary journeys, from creating unique ice cream flavors to sourcing high-quality spices worldwide. Emphasis on building equitable, traceable supply chains and supporting small holder farmers.
31:21
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Quick takeaways
- Burlap & Barrel aims to create equitable spice supply chains by paying partner farmers fairly.
- Burlap & Barrel prioritizes quality, transparency, and ethical practices in the spice industry revolution.
Deep dives
Revolutionizing the Spice Trade
Ethan Frisch and Ori Zohar, co-founders of Burlap and Barrel, aim to transform the exploitative and commodity-driven spice business into an equitable and transparent industry. They prioritize paying partner farmers what they ask, providing them with the resources to invest in their land and employees. By establishing new international spice supply chains, they deliver high-quality and unique spices to the US market. Their passion for spices stems from the rich history and flavors that spices bring to our food. They also recognized a business opportunity in the US spice market, which lacked quality and diversity.
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