Leveraging Thought Leadership

Building Capabilities for Change Management | Tim Creasey | 508

Aug 3, 2023

Tim Creasey, Chief Innovation Officer at Prosci and author of 'Change Management: The People Side of Change', shares insights on effective change management. He discusses the importance of asking nuanced questions to recognize patterns and create impactful content. Tim emphasizes tailoring communication to diverse audiences using various modalities to enhance engagement. He also highlights the evolving role of thought leadership in the context of current trends like the pandemic and AI, urging continuous learning and collaboration for successful change initiatives.

19:02

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Tim Creasey

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Quick takeaways

Effective change management relies on identifying patterns from research to support individuals and engage them through transitions.

Tailoring content delivery to different audience preferences enhances engagement and fosters meaningful connections in change management discussions.

Deep dives

Understanding Change Management

Change management is crucial for organizational success, and its effective implementation hinges on the ability to support individuals through transitions. This involves preparing and equipping people to adapt to changes, ensuring they are engaged in the process. The insight shared highlights the importance of identifying patterns in successful change efforts, stemming from rigorous research that seeks to understand why certain projects succeed where others fail. By utilizing research-based strategies, organizations can cultivate a culture that embraces change and enhances overall outcomes.

Intro

2min

Tailoring Change Management for Diverse Audiences

4min

Exploring New Modalities: From Podcasting to Animated GIFs

2min

Navigating Change Management through Embedded Thought Leadership

3min

Defining Roles in Thought Leadership

7min

If you’re going to practice thought leadership, you need good instincts.

You’ve also got to ask good questions! To discuss how thought leadership can be beneficial in change management I’ve invited The Chief Innovation Officer at Prosci, Tim Creasey to join me. In addition to his work helping individuals and organizations build their own capabilities in change management, Tim is the author of Change Management: The People Side of Change. For Tim and Prosci, creating thought leadership starts with pattern recognition and identification. By asking questions of hundreds of people and documenting their answers you are able to start to see the patterns that already exist and get input on how to create impactful change. Only then can you synthesize the information into content that is actionable and accessible. Creating content that can have a positive impact goes beyond research and a good idea. What you make has to be relevant to the audience and suited to their knowledge level. Tim discusses setting a contextual anchor for the conversation and using different modalities to reach the audience where they are comfortable and in a way they can understand.

Three Key Takeaways:

· Thought leadership comes from a lot of hard work, and asking smart questions. Then discerning the patterns that others can act on.

· There is an art to asking the nuanced questions that are going to yield the insights you are looking for.

· Creating good thought leadership comes from collecting data, analyzing it, and then turning those findings into actionable content that is easily accessible.

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Leveraging Thought Leadership

Building Capabilities for Change Management | Tim Creasey | 508

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding Change Management

The Importance of Audience Engagement

The Role of Thought Leadership in Innovation

Remember Everything You Learn from Podcasts