In the second episode of the From Vendorship to Partnership podcast, Ross interviews Reprise Co-CEO and Co-Founder Bryan Stevenson.
Throughout Bryan’s two decades of experience as a software engineer, leader, and co-founder at several startups, he struggled with the same problem: a disconnect between what is needed to sell a product and what is needed to actually satisfy customers. So he started Reprise, a tool that enables sales and marketing teams to easily create interactive demos and product tours.
Now, a year and a half into the Reprise journey, Bryan and Ross talk about:
- Identifying the right early objectives for your startup
- Obsessing over finding product-market fit
- What’s happening at fast-growing Reprise
- Advice to Bryan’s younger self (maybe he shouldn’t have shut down that startup…)
Revenue Execution: Defining the Standard for Revenue Excellence