
 Second Nature
 Second Nature Building Smart Shoes With Avelo
 Jun 13, 2025 
 Royi Metser, Founder and CEO of Avelo, is on a mission to revolutionize running with smart shoes designed to prevent injuries and optimize training. He shares his personal journey from discovering a passion for running during the pandemic to launching his innovative footwear company. The podcast delves into integrating AI and embedded sensors for real-time feedback on performance. Royi emphasizes the importance of community engagement and authenticity in entrepreneurship while discussing the potential impact of technology on the future of running. 
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Royi's Running Journey
- Royi Metser's running journey began after a pandemic weight gain and a wake-up call via a blood test.\n- This personal health pivot inspired him to run marathons and ultimately create smart running shoes to improve training and reduce injury.
Running Injury Challenges Persist
- Over 50% of runners get injured yearly, mostly due to overuse and repetitive mechanical stress.\n- This persistent injury rate hasn't improved much since the 1970s, highlighting a gap in current running products.
Smart Shoe Innovation
- Avelo's smart running shoe embeds sensors to measure running form and impact on every step.\n- This continuous data aims to coach runners to optimize training and reduce injury risks.

