The Introvert’s Edge: Discover the Strategies and Tactics of Introverted Global Business Leaders

Podcasting Strategies for Introverts

Jan 12, 2018

26:06

If you’ve heard of the Eventual Millionaire podcast, you know that the host, Jaime Masters, is a big deal. Recently ranked by Entrepreneur and INC as one of the top podcasts in the world for entrepreneurs, the Eventual Millionaire demonstrates that Jaime is by far one of the best interviewers I have ever seen.

When she interviewed me for the first time on her show, I was struck by how natural she was, how easily she was able to ask the questions that dig deep and get to the heart of the matter, and how comfortable I felt, even as an introvert who’s somewhat anxious about these things.

I knew I had to have her be a part of the annual conference I run, Small Business Festival. When she moderated a panel on “Founder Secrets,” it was immediately evident that her interviewing skills worked beautifully in this setting as well. The panel participants were relaxed and genuine, and they shared pinpoint insights that proved revelatory to the audience – all because of Jaime’s approach.

And when I started developing this show, I knew again that Jaime had to be a part of it. I wanted to discover her process for forging such strong connections with guests and panel participants. I wanted to know how she chose what questions to ask, how she guided the conversation, and how she handled the inevitable snags and unplanned moments. Listen in and learn the strategies that work not just for podcasting, but for any situation in which you’re building your network and growing your business.

How to make your podcast interviews natural, meaningful, and valuable

In the last episode of The Introvert’s Edge, Jaime shared the tools and strategies she’s developed over the years to beat extroverts at their own game, hands down. Today, we focus our discussion on podcasting and panel moderation. How does Jaime approach an interview to make sure that it’s authentic, provides great value, is fun for the guest and listener, and meets intended outcomes? She created a system, and she perfected it.

Why podcasting is perfect for introverts

It may not seem like a natural fit: an introvert, hosting a show, leading a discussion, talking to strangers, being recorded, sharing it with the world? We’re supposed to be shy and quiet, right? Jaime explains her secret weapon for going from “the girl in the corner with a book” to becoming the host of an Entrepreneur-ranked Top-3 podcast, with guests booked out six months in advance. The best part? It’s based on yet another quality that’s inherent to introverts.

Some Questions I Ask:

You’re one of the best I’ve seen at moderating a panel. Is that something that comes naturally to you, or is it a result of experience and strategy? (1:22)
How do you strike up rapport with a first-time podcast guest? (7:09)
What advice do you have for other introverts who struggle with building genuine, authentic rapport? (9:40)
What do you batch in your work, and why? (15:08)
Why did you choose meditation as a way to recharge, and why does it work for you? (16:17)
Is there a way to do meditation without all the woo woo? (18:20)
What do you consider your introvert’s edge? (21:45)

In This Episode, You’ll Learn:

Jaime’s system for killer interviews and panel moderation (1:45)
The go-to interview question that works every time (4:09)
What YOU should be doing while your guest is speaking (4:42)
Why you need to go with the flow during an interview or panel, rather than being rigid (5:52)
How Jaime makes her podcast guests feel comfortable and natural (8:02)
How to be strategic in the rapport-building process (10:10)
The most important element for growth and success in business (and in life!) (13:07)
How Jaime manages her workflow for the best results (15:16)
What “entrepreneur crazy brain” is, and how to alleviate it (16:50)
How science supports the benefits of meditation, and how it can help you and your business (19:09)
How and why real connection makes a difference (21:49)