"I have always felt I have an obligation to build the future I want to see. We know that AI-powered cyber-physical systems (CPS) will scale in society. The challenge we face now is how we do that responsibly and sustainably? If we act proactively, we can avoid some of the negative impacts we have seen during other technological leaps. We need to start creating now for that future 30 years hence, when we are completely embedded in both a digital and physical environment, and are experiencing a climate unrecognisable from the climate of today [...] for a future characterised by economic prosperity, social equality and wellbeing, and environmental sustainability." -----Genevieve Bell Genevieve Bell is an Australian anthropologist best known for her work at the intersection of cultural practice and technology development. Bell established the 3A Institute (at the Australian National University College of Engineering and Computer Science) to focus on exploring how to bring together data science, design thinking and ethnography to drive new approaches in engineering; and to question of what it means to be human in a data-driven economy and world.