The Powers That Be: Daily As Goop As It Gets
Aug 2, 2025
In this conversation, Amy Odell, author of biographies on Gwyneth Paltrow and Anna Wintour, dives into Gwyneth's transformation from actress to wellness mogul with her brand GOOP. They explore the challenges of running a lifestyle business that garners attention but struggles financially. Amy sheds light on the dynamic between Gwyneth and Anna, discussing public relations strategies and the complexities of celebrity-driven brands. The duo also touches on the ongoing controversies in the wellness industry and how cultural attitudes toward health are shifting.
AI Snips
Chapters
Books
Transcript
Episode notes
Goop Magazine's Media Struggle
- Goop magazine was a venture between Goop and Condé Nast but was not successful in selling ads.
- Anna Wintour insisted on fact-checking Goop's controversial content, highlighting tensions between traditional media and Goop's style.
Founder and Celebrity Syndrome Combined
- Gwyneth Paltrow embodies both founder syndrome and celebrity syndrome which complicates her business leadership.
- Her ambition and instincts had the potential to make Goop successful, though she sometimes hindered its progress.
Press Relations: Anna vs. Gwyneth
- Anna Wintour respects journalism and accepts critical coverage as part of her role.
- Gwyneth uses access as a tool to manage and control her press coverage.
