Navigating Celebrity and Commerce

This chapter explores the challenges wellness brands face in securing investment and maintaining inventory amid shifting cultural attitudes. It examines the contrasting public relations strategies of industry figures like Anna Wintour and Gwyneth Paltrow, highlighting their unique approaches to fame and business. Additionally, the discussion delves into Paltrow's transition from actress to entrepreneur with Goop, addressing the complexities of parenting, ambition, and brand visibility in the modern landscape.