Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Use Surveys to Get the Data You Need, When You Need It
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Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey.
During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data.
Topics covered:
- The difference between primary, secondary, qualitative, and quantitative research
- The top three mistakes people make when sending surveys?
- The questions you shouldn’t ask in a survey
- The importance of pre-survey screening
- In surveying, what are monadic designs and sequential monadic designs
- The benefits of using survey panels
- Deciding on your sample size
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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