
Kitces and Carl - Real Talk for Real Financial Advisors
Helping Clients Make Decisions That DON'T Make (Financial) Sense: Kitces & Carl Ep 122
Oct 5, 2023
Michael Kitces and client communication expert Carl Richards discuss guiding clients' non-sensible decisions, aligning values with capital, tragic cases of late financial help, navigating client permission and decision challenging, and the role of emotions in financial advice.
33:04
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Quick takeaways
- Advisors must give permission and guidance to clients to make decisions that align with their goals and desires, even if they may not appear financially optimal.
- Advisors must discern when to give permission and when to provide guidance based on the client's circumstances, using professional judgment and an understanding of their values and aspirations.
Deep dives
Aligning Goals with Progress
Financial advisors have the important job of helping clients progress towards their goals, rather than simply maximizing their wealth. This involves navigating the uncertainties and trade-offs that come with making decisions that may not align with financial logic. Clients often have preferences and goals that go beyond pure wealth maximization, such as enjoying their money or pursuing personal passions. Advisors must give permission and guidance to clients to make these decisions, even if they may not appear financially optimal. By focusing on aligning a person's use of capital (money, energy, and attention) with what's most important to them, advisors can help clients pursue their goals and find fulfillment.
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