Aligning Goals with Progress

Financial advisors have the important job of helping clients progress towards their goals, rather than simply maximizing their wealth. This involves navigating the uncertainties and trade-offs that come with making decisions that may not align with financial logic. Clients often have preferences and goals that go beyond pure wealth maximization, such as enjoying their money or pursuing personal passions. Advisors must give permission and guidance to clients to make these decisions, even if they may not appear financially optimal. By focusing on aligning a person's use of capital (money, energy, and attention) with what's most important to them, advisors can help clients pursue their goals and find fulfillment.