AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Best One Yet
đ âHalloween Inc.â â Spirit Halloweenâs zombie retail. Microsoftâs house of brands. Costcoâs Kirkland clothing.
Oct 16, 2023
Spirit Halloween, Microsoft, and Costco discuss their unique approaches to retail and branding. Spirit Halloween's real estate operation is calculated, Microsoft's 'house of brands' rivals Apple, and Costco's clothing sales outperform luxury brands. The hosts also touch on news sources, Microsoft vs Apple's branding strategies, Costco's addiction to profit margins, and diverse topics from QR codes to Hulk's color.
19:46
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Spirit Halloween strategically selects temporary store locations to dominate the seasonal costume market.
- Microsoft's acquisition of Activision Blizzard solidifies its position as a major player in the gaming industry and showcases its successful 'house of brands' strategy.
Deep dives
Spirit Halloween: Zombie Retail
Spirit Halloween is a successful retail chain that sells costumes during a limited two-month season. With 1,400 locations and sales of $650 million, Spirit Halloween dominates the costume market. Their business model revolves around finding abandoned stores for short-term rentals and transforming them into temporary Halloween stores. They meticulously choose locations with specific criteria, such as a three-month lease, a minimum square footage, and a high number of daily passing cars. While the appearance may be chaotic, Spirit Halloween follows a calculated approach to maximize their seasonal business.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode