The Best One Yet
đ âHalloween Inc.â â Spirit Halloweenâs zombie retail. Microsoftâs house of brands. Costcoâs Kirkland clothing.
Oct 16, 2023
Spirit Halloween, Microsoft, and Costco discuss their unique approaches to retail and branding. Spirit Halloween's real estate operation is calculated, Microsoft's 'house of brands' rivals Apple, and Costco's clothing sales outperform luxury brands. The hosts also touch on news sources, Microsoft vs Apple's branding strategies, Costco's addiction to profit margins, and diverse topics from QR codes to Hulk's color.
19:46
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Quick takeaways
- Spirit Halloween strategically selects temporary store locations to dominate the seasonal costume market.
- Microsoft's acquisition of Activision Blizzard solidifies its position as a major player in the gaming industry and showcases its successful 'house of brands' strategy.
Deep dives
Spirit Halloween: Zombie Retail
Spirit Halloween is a successful retail chain that sells costumes during a limited two-month season. With 1,400 locations and sales of $650 million, Spirit Halloween dominates the costume market. Their business model revolves around finding abandoned stores for short-term rentals and transforming them into temporary Halloween stores. They meticulously choose locations with specific criteria, such as a three-month lease, a minimum square footage, and a high number of daily passing cars. While the appearance may be chaotic, Spirit Halloween follows a calculated approach to maximize their seasonal business.
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