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The Side Hustle Show
641: Starting Over? Podcasting, Newsletters, Competing in a “No Click” World, and more (10 Questions with Nick)
Nov 18, 2024
Dive into the competitive world of podcasting with strategies for differentiating your content in niche markets. Discover how to grow your audience on platforms like Instagram and YouTube while navigating the complexities of modern sponsorships. Uncover opportunities for teaching and community support, particularly for parents and neurodivergent kids. Explore marketing in a 'no-click' world, leveraging email lists over social media. Plus, learn about the intriguing concept of becoming an online friend for hire in today's saturated market.
40:25
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Quick takeaways
- Creating a successful podcast involves finding a unique niche and connecting with a specific audience to establish expertise and loyalty.
- In a no-click world, embracing multi-platform strategies and focusing on personal branding is crucial for sustaining online growth and engagement.
Deep dives
Starting Over in Podcasting
Podcasting remains a viable option for building an audience today despite the growing competition. The intimacy and convenience of listening to familiar voices create lasting connections with audiences. It’s essential for new podcasters to carve out a unique niche rather than trying to serve everyone, as the first-mover advantage has diminished. A successful example includes a laundromat podcast, proving that being the only podcast in a niche can lead to significant success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode