The Side Hustle Show 641: Starting Over? Podcasting, Newsletters, Competing in a “No Click” World, and more (10 Questions with Nick)
Nov 18, 2024
Dive into the competitive world of podcasting with strategies for differentiating your content in niche markets. Discover how to grow your audience on platforms like Instagram and YouTube while navigating the complexities of modern sponsorships. Uncover opportunities for teaching and community support, particularly for parents and neurodivergent kids. Explore marketing in a 'no-click' world, leveraging email lists over social media. Plus, learn about the intriguing concept of becoming an online friend for hire in today's saturated market.
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Podcasting for Audience Growth
- Starting over, podcasting remains viable for audience growth due to its consistency and convenience.
- Focus on a niche and become the best or only in that area to stand out.
Building an Online Presence
- Starting an online presence without prior experience can be overwhelming; start with a specific niche.
- Focus on one platform initially, like LinkedIn, to build a following and understand audience needs.
Monetizing Newsletters
- Newsletter monetization can start with affiliate links or sponsorships based on CPM.
- Consider offering category exclusivity to sponsors for premium pricing, like only accepting one real estate agent.