The UpFlip Podcast

92. How He Went from Failure to a $12 Million Business

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Oct 9, 2023
Thibault Louis-Lucas, founder of Pony Express Studio, shares his journey from nine failed startups to a $12.5 million acquisition. He emphasizes the lessons learned from setbacks and the role of technology in entrepreneurship. Thibault discusses the creation of tools like Tweet Hunter and Taplio, the emotional challenges of launching products, and innovative marketing strategies. He also highlights the importance of adapting to rapid market changes and the value of building in public to engage customers effectively.
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