Agent Series 21: He Quit Zillow to Build a Real Estate Empire

What happens when a former Zillow exec jumps back into production and builds one of the most successful teams in Northern California—from scratch? You get Colby Culbertson, founder and CEO of Culbertson & Gray Group at eXp.

In this episode, James and Keith dive deep with Colby on:

• How he grew from 6 to 185 agents in 5 years

• Why he starts every recruiting call trying to talk people out of joining

• The one requirement his team must meet—or they're out

• The culture killers that quietly destroy teams

• Why "ego" is the real enemy of collaboration

This episode is equal parts blueprint and gut check for leaders who actually want to scale something meaningful.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned in the episode: https://youtu.be/ZC2MLnd1Ylc

Connect with Colby on LinkedIn.

Learn more about Culbertson and Gray online at culbertsonandgray.com.

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