We're Not Marketers 3 different ways of making your mark as a founding PMM? (especially when everything is against you)
Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis.
That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail)
This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketing
In this special episode, we’re covering:
The significance of clear messaging
AI's potential for PMMs
The inherent identity crisis within our field
Strategies for establishing effective product marketing
The necessity of a 30-60-90 day plan.
This episode was made special because we’ve asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything 👀 (except if it’s outbound requests, then Eric will ban you immediately)
Timestamps:
01:39 Introducing the Guests
05:01 Are Product Marketers Actually Marketers?
07:34 AI in Product Marketing
18:56 The Identity Crisis of Product Marketing
23:14 Rebranding Product Marketing: A Controversial Move
23:45 The Role of Founders in Early Product Marketing
24:36 The Importance of Product Marketing in Today's Market
26:18 Explaining Product Marketing Through Its Absence
27:06 Challenges of Being a Founding Product Marketing Manager
32:50 The 30-60-90 Day Plan Debate
38:00 Selling the Value of Product Marketing
46:02 Final Thoughts and Where to Find More
Show Notes:
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