Chui Chui Tan guides us through some of the fundamentals of cross-cultural UX research and shares some challenging stories from the field.

Highlights include: 

- Where do you start when trying to understand another culture for your product?
- How do you look after yourself when experiencing intense situations in the field?
- What are the ethical considerations when studying people from less wealthy cultures?
- What role does politics play when serving the people of another culture?
- How do we navigate cross cultural complexity within our own countries?

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Who is Chui Chui Tan?

Chui Chui is the Founder and Director of Beyo Global, where she focuses on bringing organisations closer to their global customers. Her clients include companies such as Marriott, Spotify, Netflix, BBC and Google.

Before starting Beyo Gobal in 2017, Chui Chui was Experience Strategy Director for CXPartners, a UK-based experience design consultancy, where she led engagements for clients such as Asana and eBay.

Chui Chui is also the author of “A Pocket Guide to International User Research”, and has spoken at conferences and events across the world, including UX Live, eCommerce South West and at Google HQ.

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Find Chui Chui here:

LinkedIn: https://www.linkedin.com/in/chuichuitan/
Twitter: https://twitter.com/chuisquared

Chui Chui’s book:

A Pocket Guide to International User Research - https://amzn.to/35CLZAt

Beyo Global:

Website: https://beyo.global/
Global Design Guide: https://beyo.global/global-design-guide

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Host: Brendan Jarvis
https://www.linkedin.com/in/brendanjarvis/