Daybreak Why FMCG giant Hindustan Unilever has never really screamed for ice cream
Dec 3, 2024
Hindustan Unilever's decision to demerge its ice cream business raises eyebrows amidst a thriving market. The podcast explores the stark contrast between the struggling ice cream division and the booming beauty and personal care sectors. With emerging brands capturing younger consumers, HUL's strategic pivot highlights a fascinating paradox of rising demand versus low profit margins in ice cream. Tune in for insights into how this FMCG giant navigates changing market dynamics while redefining its priorities.
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HUL's Ice Cream Joke
- New hires assigned to ice cream at HUL are not considered in the inner circle.
- Those assigned to brands like Surf Excel are.
HUL and Unilever
- HUL's decision aligns with Unilever's global ice cream restructuring.
- However, HUL has deviated from its parent company's lead in the past, like with the tea business.
Ice Cream's Hot Moment
- The ice cream market in India is expected to grow, driven by quick commerce and VC funding.
- New-age brands cater to younger consumers seeking guilt-free indulgences, while the larger market remains offline.