Dave and Shannon discuss the “consulting trap”—the cycle where coaches or consultants trade time for money and get hooked on the immediate gratification of helping people, like feeling like Superman. Dave shares his own experience getting stuck in it and warns that it’s not scalable. Shannon agrees, saying he’s early in his coaching business and is already feeling the limits of one-on-one work. He’s working on solving this by automating, hiring help, building curriculum, creating group programs, and selling digital products. He started by offering free coaching to test the waters and quickly saw demand. They talk about how rewarding it is emotionally but emphasize the need to systematize the business to avoid burnout and maximize impact without tying everything to hours worked.
- 00:00:00 Business Brain – The Entrepreneurs’ Podcast #637 for Casual Friday, April 4th, 2025
- April 4th: National Walk to Work Day
- 00:01:20 The Consulting Trap
- 00:06:15 Productize Your Knowledge
- 00:07:40 Build Curriculum
- 00:12:06 Beware the Superman Effect
- 00:14:13 Start…and Learn!
- But beware the Superman effect
- 00:19:03 Business Brain 637 Outtro
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