Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 7/11/25: Amazon Vine Update Details | RIP TikTok App?

Jul 11, 2025
Prime Day sales hit an astounding $7.9 billion! Discover how the revamped Amazon Vine program can boost product launches through early reviews. The potential arrival of a new TikTok app raises questions about its impact on sales and user engagement. Learn how to leverage influencer marketing and the latest tools from Helium 10 to optimize your Amazon strategies. Plus, get insights on tailoring marketing campaigns and community engagement opportunities in the ever-evolving e-commerce landscape.
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INSIGHT

Prime Day 2025 Sales Insight

  • Prime Day 2025 reached $7.9 billion in US online sales on day one, a 12% increase over 2023.
  • Sellers' results varied with some seeing up to 4X sales increase while others saw mixed results.
ADVICE

Use Pre-Launch Amazon Vine Reviews

  • Enroll your FBA product in Amazon Vine up to three weeks before your set future launch date to collect pre-launch reviews.
  • Pre-launch products and reviews remain invisible to customers until official launch, aiding a stronger start.
INSIGHT

TikTok's New App and Impact

  • TikTok plans to launch a new app, potentially changing the TikTok Shop experience and its algorithm.
  • Despite uncertainties, similar addictive algorithms in other platforms reduce the potential impact on sales.
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