Are My YouTube Campaigns Working?!

If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time.

In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ads.

0:00 Intro | Are My YouTube Campaigns Working?!

0:41 How Google identifies the performance of YouTube campaigns

5:58 Break down your ad groups

9:54 Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)

14:17 How to measure your YouTube campaign performance without a third-party attribution tool

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