Welcome to episode 17 of The Everyday PM Podcast where we discuss making the connection between project work and business strategy.

Making this connection in our everyday lives starts at a young age. As early as we can start talking, outside of what's your name and can you say your ABCs, we're asked "What do you want to be when you grow up?" And very early on, we are being asked to start thinking about our vision for the future. It's interesting to think that at such a young age, we are essentially charting out our strategic initiatives for our everyday lives.

Similarly, as project managers, it is essential that we make this connection between business goals and strategic initiatives and project management. Jennifer H. Elder, CSP, CPA, CVP (Certified Virtual Presenter), CEO of the sole proprietorship, The Sustainable CFO, joins me in this week's episode to discuss making the connection between project work and business strategy. The foundation for overall business success and project work starts here, making it critical for executive leadership to be lockstep with project leadership even before the project kicks off. By having corporate and project leadership in sync, project success is likely to increase, and in turn, fulfill company-wide strategic objectives. Connecting project management with business strategy can improve the achievement of organizational goals, strategies, and performance.

What are your thoughts on making the connection between project work and business strategy? Any tips to share on how you've aligned executive leadership with project leadership? We would love to hear your thoughts in the comments section below!

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Ann Campea, MSPM, MPH, PMP

Worldwide Readiness Program Manager, Apple, Inc.

Program/Project management professional with 10 years of experience in product development, physical retail launches, and health care industries.

Jennifer H. Elder, CSP, CPA, CVP (Certified Virtual Presenter)

CEO◊Presenter◊Virtual Emcee◊

For more than 25 years, I have been helping organizations and individuals become future-proof by transforming good technical professionals into great leaders with top-notch communication skills, strategic leadership, and a future-focused mindset.