783 Adam Bedford: Co-Founder & CEO of Sans

On today’s episode, Kara welcomes Adam Bedford, Co-Founder and CEO of Sans — the fast-growing home-wellness brand reimagining clean air and water through thoughtful design and advanced purification technology.

Adam’s journey began far from the typical startup playbook — in his mother’s kitchen in Spain, where clean water wasn’t a given and wellness was simply a way of life. Decades before it was mainstream, his mom installed reverse osmosis at home, sparking Adam’s early fascination with how our environment shapes our health.
That personal foundation eventually led Adam to co-found Sans in the earliest days of COVID — bootstrapping the brand from day one alongside his co-founder, John Fanelly. Their belief was simple but bold: wellness products shouldn’t force people to choose between function and design. Today, that vision has propelled Sans into a leading DTC home-wellness brand on track to hit nine figures in 2026 — all without a single dollar of outside investment.
In this episode, Adam shares the origin story behind Sans, how he transitioned from EdTech to hardware, what he learned bootstrapping a category-defining wellness brand, and why design, simplicity, and accessibility are at the core of everything Sans builds. We also dive into the future of air and water purification, whole-home wellness, and what it really takes to scale a consumer hardware company without VC backing.
Adam’s story is a powerful example of intuition, focus, and building something meaningful — and beautiful — for the modern home.

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To learn more about Adam Bedford and Sans:
https://www.livesans.com
https://www.instagram.com/live.sans/
https://www.tiktok.com/@live.sans
https://www.linkedin.com/in/bedfordadam/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/783