Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Lori Harder on Pivoting in Business and Reinventing Your Mindset for Success | Entrepreneurship | YAPClassic

Feb 21, 2025
Guest
Lori Harder
Lori Harder, a serial entrepreneur and bestselling author, shares her inspiring journey from childhood struggles with body image to becoming a 3-time fitness world champion. She discusses how her resilience helped her pivot in business, starting both a fitness brand and a successful podcast. Lori emphasizes the importance of mindset shifts during hard times, while also highlighting the transformative power of community and authentic relationships in entrepreneurship. Her insights on navigating challenges, especially during the pandemic, offer a roadmap for success.
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ANECDOTE

Childhood and Fitness Journey

  • Lori Harder's childhood was marked by emotional eating and body image struggles, leading to isolation after being bullied.
  • She found solace in fitness magazines, inspiring her transformation into a three-time fitness world champion.
ANECDOTE

Isolation and Religious Upbringing

  • Besides weight issues, Lori's restrictive upbringing limited her social circle, leading to further isolation and anxiety.
  • Leaving her religion at 18, she faced building a network and identity from scratch.
ANECDOTE

First Entrepreneurial Venture

  • Facing financial hardship after the 2008 recession, Lori's entrepreneurial journey began with a makeshift gym in a chiropractic studio's basement.
  • Resourcefully using Walmart flooring and door mirrors, she secured her first client and learned the value of humble beginnings.
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