838. BOXFOX Co-Founder & CEO Chelsea Moore On Identifying A Gap In The Market, How To Get Into Big Box Retailers, And The Brand’s Social Strategy

Today, I’m joined by BOXFOX Co-Founder and CEO Chelsea Moore. BOXFOX is a women-owned gift box platform that makes gifting effortless and elevated. After graduating college, Chelsea and her co-founders Jenni and Sabena were looking for a way to send personalized gifts to their friends who had spread out around the country. They wanted to be able to celebrate and send condolences without sending a generic fruit basket or shopping all over to create their own pricey care package. 

Thus, BOXFOX was born and transformed the gifting space. One of the main pillars of BOXFOX is to enable people to maintain both personal and professional relationships in a really authentic way, and the pre-packed curations, customized corporate gifts, and BUILD A BOXFOX™ platform do just that. 

On today’s episode, Chelsea shares exactly how they launched their business and major highlights and challenges from their journey. She explains their buying and merchandising philosophy and how their guiding principles have remained solid since the start, but their goals and strategies have changed as they’ve grown. Tune in to hear more of our conversation about building a first-of-its-kind product and how Chelsea is re-defining gifting with BOXBOX. 

IN THIS EPISODE, WE TALK ABOUT:

• How Chelsea and her co-founders Jenni and Sabena came up with the for BOXBOX
• The initial step they took take BOXFOX from an idea to a tangible item 
• Chelsea’s perspective on co-founding vs being a solopreneur 
• Details about the vendor and negotiation process 
• The three major milestones that helped boost BOXFOX in 2019
• TikTok and influencer marketing strategies 
• Leveraging BOXFOX’s purchasing power to highlight brands 

RESOURCES

• Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. 
• Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

CONNECT WITH CHELSEA 

Website: shopboxfox.com  

Instagram: @shopboxfox 

CONNECT WITH LORI

Instagram: @loriharder

Lite Pink: @drinklitepink

Earn Your Happy: @earnyourhappy

Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

ABOUT CHELSEA

Chelsea was born and raised in Los Angeles and attended UCLA, where she met Jenni as a Kappa pledge. While pursuing her degree, she worked in marketing at Brandy Melville and Ogilvy & Mather and fell in love with the power of branding and the importance of humanity in every aspect of the business. After graduation, she and Jenni moved to Venice Beach where the idea for BOXFOX was born after spotting a gap in the lifestyle and service space for elevated and effortless gifting. She is a recent addition to the Forbes 30 Under 30 2019 list and she is the driving force behind BOXFOX’s creative and aesthetic vision, ensuring we stay true to our customers’ needs and our belief in well-presented and purposeful gifting.