#076: Blessing Awodibu: The Boogieman Joins MuscleTech

Dec 6, 2022

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On Monday, November 14th, MuscleTech held their first ever virtual press conference with a major announcement: Blessing Awodibu, otherwise known as The Boogieman, has joined Team MuscleTech!

PricePlow joined media companies from both sides of the announcement, which included sports nutrition supplement press as well as bodybuilding news experts. This was announced just a month from the 2022 Mr. Olympia showdown.

MuscleTech is back in bodybuilding with The Boogieman

MuscleTech has recently taken the supplement world by storm, releasing their iQ Series of supplements that include enfinity brand paraxanthine – a caffeine replacement – headlined by their EuphoriQ pre-workout supplement.

Blessing is well-known for his high-energy antics, incredible work ethic, and jovial sense of humor, which can get under the skin of his competitors, to say the least.

In this podcast episode, we’re merging two interviews with Blessing:

The MuscleTech press conference, where Blessing tells a must-listen story about his previous sponsorships.
A PricePlow Podcast episode that was live in our Discord chat.

Both are great, and show you an entertaining but competitive man who will have the freedom to do some really fun things at MuscleTech.

Note that the podcast audio file includes MuscleTech’s press conference, which is then followed by our Podcast episode. Parts of the press conference — especially at the 14 minute mark — were too good to not include!

Notes from the MuscleTech Press Conference

https://www.youtube.com/watch?v=cOjGjB0GGhE

MuscleTech’s Scott Welch came up with a great idea for this announcement: the first virtual press conference in MuscleTech history, with media coverage from both sides of the space.

This included PricePlow and Fitness Informant from the supplement news side, but RX Muscle and Muscular Development from the bodybuilding news side. It led to some good questions from both sides:

(0:50) – Introduction from Scott Welch of Iovate / MuscleTech
(4:35) – Blessing Awodibu joins the call
(6:35) – The brands that competed for Blessing’s endorsement
(7:55) – The Legacy of MuscleTech in Bodybuilding
(9:20) – Blessing’s changes over the past year
(11:40) – How important is endorsement these days?
(13:35) – What was Blessing looking for in a sponsor?
(14:20) – What happened with The Boogieman Pre-Workout and Trec Nutrition?
(16:25) – Blessing’s time at Redcon1
(17:45) – Blessing wants to change bodybuilding for the better
(18:15) – The end of the Redcon1 story once Aaron Singerman was gone
(19:30) – Meeting with other companies
(20:35) – New things coming with MuscleTech and Blessing
(22:50) – A personality who happens to be a bodybuilder
(23:35) – Can we expect to see “Blessing 110%” viral videos with MuscleTech?
(26:20) – Any product pipelines?
(28:20) – Has Blessing tried MuscleTech’s EuphoriQ pre-workout?
(30:35) – Mr. Olympia Predictions
(32:50) – MuscleTech History and athletes
(35:20) – Blessing’s Immigration status
(36:15) – Introductions, Big Boogie Energy
(37:00) – Blessing’s Ba…