In this episode of the Brand Called You, Mark Rampolla, founder of ZICO coconut water and co-founder of Power-Plant Partners, discusses his entrepreneurial journey. He shares insights on creating the coconut water category in the US, building and selling ZICO to Coca-Cola, and then repurchasing it. Mark explores identifying market opportunities, scaling consumer brands, and investing in food trends. He discusses his vision for ZICO's future, investment strategies, and building businesses with positive cultures. Mark also offers advice for aspiring entrepreneurs in consumer goods.

00:35- About Mark Rampolla

• Mark is the founder of ZICO coconut water, pioneering the $8 billion global coconut water market.

• He is the co-founder of Power-Plant Partners, investing in plant-based food companies like Beyond Meat.

• He repurchased ZICO from Coca-Cola in 2020 with high-profile investors, including Naomi Osaka.