Revisionist History A New Day at the Races
Dec 4, 2023
Callie Field, President of T-Mobile Business Group, and Ulf Eveltsen, President of Technology at T-Mobile, join Emily Prazer, CCO of the Las Vegas Grand Prix, to discuss how 5G technology is reshaping professional sports. They delve into innovations enhancing fan engagement, from real-time data to immersive experiences. The conversation highlights the evolution of Formula One, the connectivity revolutionizing the Grand Prix, and how technology empowers athletes and coaches alike, making sports more accessible and exciting for everyone.
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Opaque F1
- Early F1 fan experience was distant and hard to understand.
- This opaqueness limited the audience to dedicated fans like Malcolm Gladwell.
5G's Impact
- Five years ago, the technology for the Las Vegas Grand Prix wasn't available.
- 5G allows real-time data and experiences, unlike 4G, transforming fan engagement.
SailGP Enhancements
- T-Mobile improved SailGP's fan experience by adding sensors to boats and creating a live app.
- This technology lets fans see real-time data and experience the race from the athletes' perspective.