The CPG View cover image

The CPG View

Pioneering the Future of CPG Data (Liz Buchanan, President, North America at NielsenIQ)

May 30, 2024
24:39

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges?

In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future?

Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?

 

4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode