Pioneering the Future of CPG Data (Liz Buchanan, President, North America at NielsenIQ)

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges?

In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future?

Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?

4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?