Founder's Journey: Bar Geron, Co-Founder of Balance

In this week’s episode of Founder’s Journey, Ross talks to Bar Geron, co-founder of Balance, the B2B eCommerce checkout platform.

Bar met his now co-founder, Yoni Shuster, when they were both working at PayPal. Since he wanted to learn how to build things, Bar began (and ended) a couple of startups before he and Yoni landed on the concept that would become Balance – with the goal of turning the online B2B payment experience from painful to delightful.

Listen to the full episode to hear about Bar’s insights and advice, including the importance of relationships between your founding team, getting it right before you scale & add new channels, and feeling comfortable with thinking long-term.

About Bar: 

Bar Geron is co-founder & CEO at Balance, YCombinator alum, and a proud Israeli. 🇮🇱 Balance was built to make B2B payment awesome for the B2B eCom space. Prior to Balance, Bar founded Q.AI, a data infrastructure company to solve bottlenecks to see a physician, and spent 4+ years in fintech including PayPal and high-growth startups.