Marketing Over Coffee Marketing Podcast

AI Based Search, Attribution, and Faster Editing!

Apr 12, 2024

Topics include AI-based search, attribution, Gemini 1.5, Gen AI for Agencies, Google Privacy Sandbox, YouTube updates, TourBox editing tool, Instagram Stories, marketing hires trends, Gran Turismo movie, and more!

00:00

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Quick takeaways

Potential acquisition of HubSpot by Alphabet could enhance data analytics capabilities and impact the market positively.

Gemini AI model offers marketers text processing capabilities up to 1 million tokens, improving workflow efficiency and showcasing opportunities for AI integration in marketing strategies.

Deep dives

Google's Potential Offer for HubSpot

Google, specifically Alphabet, is considering making an offer to acquire HubSpot, potentially impacting the market positively as seen with HubSpot's stock increase post the news. Despite potential monopolistic concerns, the move could bridge Google's data pipeline gap and enhance their data analytics capabilities.

Introduction

3min

Analysis of Google's Response to Competitors and the Privacy Sandbox

2min

Google Cloud Next Updates and Gemini AI Advancements

7min

Website Content Creation Tips and Video Editing Advancements

2min

Tech Tools, Job Market Trends, and Industry Events

7min

In this Marketing Over Coffee:

Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more!

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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights

Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters

Google Privacy Sandbox, Cloud Next

Gemini coming to Big Query and new Axion Hardware

1 Million tokens in Gemini 1.5

Gen AI for Agencies Free Webinar

AI based seach – defeating the 14 page recipe

12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

YouTube Updates including Livestream reactions and HDR

TourBox makes editing faster and easier, check it out.

Instagram Stories

Great article from Ben Vigneron on attribution

Marketing hires still down except for France?

Join the Analytics for Marketers Slack Group!

Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Rode Capture a dual camera app

Movie: Gran Turismo – David Harbour, Orlando Bloom

Book: Becoming Trader Joe

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Our theme song is Mellow G by Fonkmasters.