Marketing Over Coffee Marketing Podcast
AI Based Search, Attribution, and Faster Editing!
Apr 12, 2024
Topics include AI-based search, attribution, Gemini 1.5, Gen AI for Agencies, Google Privacy Sandbox, YouTube updates, TourBox editing tool, Instagram Stories, marketing hires trends, Gran Turismo movie, and more!
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Quick takeaways
- Potential acquisition of HubSpot by Alphabet could enhance data analytics capabilities and impact the market positively.
- Gemini AI model offers marketers text processing capabilities up to 1 million tokens, improving workflow efficiency and showcasing opportunities for AI integration in marketing strategies.
Deep dives
Google's Potential Offer for HubSpot
Google, specifically Alphabet, is considering making an offer to acquire HubSpot, potentially impacting the market positively as seen with HubSpot's stock increase post the news. Despite potential monopolistic concerns, the move could bridge Google's data pipeline gap and enhance their data analytics capabilities.
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